Industry
Jewellery Retail
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Jewellery Retail · Digital Gold · iOS & Android
Vasundhara Diamond Roof
Digital gold app development for a Hyderabad jeweller
Bluelupin built Vasundhara Diamond Roof's iOS and Android app so customers can buy 24K digital gold at a locked live price, redeem it toward jewellery in the brand's showrooms, and send gift cards that convert to gold or jewellery.
Cashfree
Snapshot
Project at a Glance
Client
Vasundhara Diamond Roof
Engagement
Mobile App, Admin Panel & Integrations
Platform
iOS & Android
Duration
4 Months
Team
6 People
Client Overview
About the Client
Vasundhara Diamond Roof has made jewellery since 1997. Founder Vasundhara Kasaraneni built the brand on custom design, careful gem selection and a boutique experience, and her sister Neha joined the design team in 2001. Today the brand has showrooms in Hyderabad, Vijayawada and Visakhapatnam.
The brand already ran jewellery purchase plans through its showrooms. It wanted Digital Gold and Digital Gift Card features, and neither existed before this project.
The Challenge
The Opportunity
Digital gold on its own is just a number in a wallet. Vasundhara needed gold bought in its own app to come back to its own counters as jewellery, with the same care customers get in a Vasundhara showroom.
No Digital Gold Yet
Customers had no way to buy gold digitally from the brand.
No Digital Gift Cards
The brand had no digital gift cards for customers to send.
Keep Gold Tied to the Showroom
Gold bought in the app had to come back to Vasundhara's counters as jewellery.
Carry Showroom Trust Online
Clear balances, a visible live price and a full record of every transaction.
Methodology
Bluelupin Approach
How we move from stakeholder alignment to production-ready platforms — with discipline at every stage.
For Vasundhara, every decision started from the showroom counter: gold and gift cards bought in the app had to come back to the brand as jewellery.
- Step 01
Map App to Counter
The product is built around the end of the journey: a customer at a Vasundhara boutique choosing a piece. Every gram of digital gold and every gift card balance in the app can be applied in store.
- In-store redemption first
- Gift cards that become gold or jewellery
- Step 02
Design for Trust
The app carries the brand's dark green and gold look, clear balances, a visible live price, and a full record of every transaction, down to a downloadable invoice.
- Live gold rate on the home screen
- Invoice for every transaction
- Step 03
Build Once for iOS and Android
One React Native codebase on a NestJS backend, so iOS and Android ship together.
- React Native
- NestJS backend
- Step 04
Integrate and Keep Shipping
Cashfree payments, the digital gold partner integration and an admin panel for the Vasundhara team, followed by steady releases after launch.
- Cashfree payments
- Admin panel
- 10 App Store releases by June 2026
Platform Design
Solution Architecture
Explore how each layer connects — from user touchpoints through core services to infrastructure.
Layer 01 · 6 total
Architecture component
Customers
Vasundhara customers buying, saving and gifting 24K digital gold.
Capabilities
Platform Features
Core capabilities engineered for scale, usability, and measurable program impact.
01
24K Digital Gold with Live Price Lock
Buy 24K, 99.9% pure digital gold. The live rate per gram refreshes automatically, and a countdown shows how long the quoted rate holds.
02
In-Store Redemption
Apply digital gold balances toward jewellery at Vasundhara boutiques.
03
Gift Cards
Share gift cards or convert them to 24K gold or jewellery. Since version 5.5.0, transfers are instant with no approval step.
04
Transactions & Invoices
Every gold and wallet transaction with its status and type, search, filters and a downloadable invoice.
05
PAN Verification
PAN verification on high-value purchases is part of the buying journey.
06
Admin Panel
The panel the Vasundhara team uses to run the app.
Impact
Business Value Delivered
5.0
App Store Rating
5.0
Google Play Rating
10
App Store Releases, Dec 2025 to Jun 2026
2
Stores Live: App Store & Google Play
4
Months to Deliver
6
People on the Bluelupin Team
53 App Store ratings and 106 Google Play reviews, as of 11 October 2026.
- Live on both stores. The app is on the App Store (first released December 2025) and Google Play.
- Steady releases since launch. The App Store version history lists 10 versions between 14 December 2025 and 25 June 2026. Those releases added in-store redemption, gift card management, support contact details, a store locator, PAN verification on high-value purchases and instant gift card transfers.
“…is super easy to use and made browsing and shortlisting designs very convenient.”
Partnership
Why Bluelupin
Bluelupin combines user-centered design, cloud-native engineering and enterprise-grade delivery to build scalable digital platforms that create measurable impact.
Enterprise Engineering
Disciplined delivery for mission-critical platforms.
Cloud Native
Modern architecture built for performance and scale.
AI Ready
Foundations prepared for intelligent features and automation.
Long-term Partnership
Sustained collaboration from discovery through evolution.
FAQ
Frequently Asked Questions
Common questions about the Vasundhara Diamond Roof engagement.
Looking Ahead
What's Next
The release history shows an app that is still growing, with new features shipping well after launch. The idea carries to any jeweller: gold bought in the brand's own app brings customers back to the showroom.
Summary
Engagement Snapshot
- Industry
- Jewellery Retail
- Client
- Vasundhara Diamond Roof, Hyderabad (since 1997)
- Engagement
- Mobile app, admin panel, payments and gold partner integration
- Platform
- iOS (App Store) and Android (Google Play)
- Architecture
- React Native app on a NestJS backend
- Payments
- Cashfree
- Delivery
- Team of 6, 4 months
- Support
- Ongoing releases since launch